Observe and engage audiences within the markets of interest to test commercialization assumptions for audience capture and scaling Lead the development of service blueprints that connect the customer experience to business processes to ensure cohesive and customer-centric operations Manage concierge pilots and proof of concepts to gather feedback from customers of first product iterations growth, branding, content strategy and experience design Use divergent design thinking techniques for the conceptual development of products, services and/orĬontribute to the customer experience during venture build including overseeing all customer-touching aspects of the business e.g. Implications, and opportunities that are plausible and probable and challenge the status quoīring research and creative synthesis to life through personas, customer journeys, insight-opportunityįrameworks, system maps, stories and scenarios Industrial designs, system maps and/or infographicsĭrive future visioning by curating relevant insights, trends and signals to formulate future scenarios, Lead the design strategy and make sure the human (people and customer) perspective is the guiding principle along the whole process of venture buildingĭesign, develop and guide quantitative and qualitative research and contextual design investigations to understand customer behaviors, pain points, needs and aspirationsĭerive insights from creative synthesis of customer research, market analysis and future visioningĪble to understand manifest and latent customer needs, and behavior change driversĬonduct investigations that help strategically frame, validate or challenge other forms of researchĭrive the design and facilitation of co-creation sessions and immersive workshops (in-person as well as virtual)Ĭommunicate design ideas using techniques, including product concepts, service models, customer journeys, Proactively design the learning and development of the insights team in close collaboration with the HR teamĭevelop materials to communicate progress regularly to partners and clients Lead and collaborate with multidisciplinary team members to scope, design, concept-test and deliver innovative solutionsĪssist with the development of business cases and operating plansĮnsure directions are clear to the insights team and manage tight deadlines and team capacity By understanding attitudes and behaviors that drive people's choices and desires, as well as the impact of those decisions on business strategy, Venture Insights bring the voice of the customer to our new ventures.Īs a Senior Venture Insights, you will look at and analyze different market trends. At Haskè Ventures, your role will be to create a foundation of deep consumer insights that informs problem definition. Venture Insights are vital in building human-centered businesses by enabling better decision-making through objective, relevant and high-quality insights, analysis, surveys, and forecasts. We are looking for an experienced and ambitious Senior Venture Insights to join our team in Dakar. Join Haskè Ventures, the first Venture Studio in Francophone Africa building the next generation of West African Entrepreneurs.
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